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Programme Highlights

In today’s global marketplace, e-commerce businesses face diverse opportunities and challenges, particularly with the rise of social commerce platforms like TikTok Shop. This course, “Worldwide E-commerce Sales and Marketing: Mastering AI-Powered Market Analytics Tool,” addresses the critical need for professionals to leverage AI in their global operations, enabling them to analyse vast data sets and derive actionable insights in increasingly competitive international markets.

Built on cutting-edge AI technology that processes millions of data points across products, creators, and content, this curriculum focuses on applying these tools to real-world e-commerce challenges. Participants will learn to identify trending products in different markets, optimize influencer partnerships across cultural boundaries, and strategically drive growth in a complex, multi-market environment. This course equips both seasoned professionals and newcomers with the knowledge and skills to thrive in global e-commerce.

Course Objectives

This course on “Worldwide E-commerce Sales and Marketing: Mastering AI-Powered Market Analytics Tool” equips participants with skills for global e-commerce success. Students will learn to use advanced AI-powered analytics tools to make data-driven decisions, identify cross-border opportunities, optimize product selections, and tailor marketing strategies for diverse cultural contexts.

By mastering these tools, learners will interpret complex data sets, adapt to market changes, and drive growth in international markets. This knowledge is crucial for e-commerce professionals expanding their global footprint, especially on platforms like TikTok Shop. The course empowers students to navigate cross-border e-commerce confidently, using AI-driven analytical techniques and understanding global market dynamics.

Course Fee

HK$2,500

Date

17 Feb 2025 (Tue)

Time

14:30 – 17:30

Duration

Total 3 lecture hours

Medium

English

Target Audience

The course is designed for individuals or professionals who are interested in Mastering AI Market Analytic tool.

Topics Covered

• I. Introduction to AI-Powered Market Analytics Tool in E-commerce

  A. Overview of the capabilities of AI Market Analytics Tool for global e-commerce B. Role of advanced analytics in cross-border e-commerce C. The importance of data-driven decision making

  II. Trending Product Analysis for Global Markets

  A. Identifying hot products across markets using AI Market Analytics Tool B. Analysing product performance metrics C. Seasonal trends and market-specific preferences in global e-commerce D. Hands-on exercise: Finding potential products for cross-border sales on TikTok Shop

  III. Influencer and Partnership Strategies in International Markets

  A. Discovering relevant creators using AI Analytics Tool B. Analysing influencer performance and engagement C. Cross-border considerations in influencer collaborations D. Leveraging influencer insights for global marketing campaigns

  IV. Content and Marketing Analytics for Worldwide Audiences

  A. Understanding video and livestream performance metrics on Social Commerce Platform (TikTok) B. Analysing successful marketing strategies C. Video inspiration and livestream design optimization for global audiences D. Adapting content strategies for different international markets

  V. Competitor Insight and Global Market Research

  A. Identifying and analysing competitors in target markets B. Understanding global e-commerce trends and consumer behaviour C. Leveraging competitor insights for your worldwide e-commerce strategy D. Using AI-driven insights for competitive advantage in international markets E. Cross-Border E-commerce Strategies

Trainer

Willy Lai

Mr. Willy Lai, Fimmick’s Co-founder and CEO, is a Martech, AI and data analytics expert with 17+ years experience. Leading 140+ professionals across Hong Kong, Taiwan, and Singapore, he’s earned over 150 awards for innovative strategies. As an educator since 2015, Willy guest lectures at Hong Kong Polytechnic University and conducts workshops for diverse industries, government institutions, and NGOs, sharing expertise to cultivate the next generation of digital marketing professionals.

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