Mainland Digital Marketing Strategy (Tencent Certified) - HKPC Academy
Mainland Digital Marketing Strategy (Tencent Certified)
    10015343-05
    HKPC Building 78 Tat Chee Avenue Kowloon
    2024-07-26
    Mr Bosco LAU - 27885668 | Ms Becky YU - 27885029
    boscolau@hkpc.org
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    Programme Highlights

    Corporates are in desperate to expand their footprint into Mainland by promoting on Mainland’s Digital Marketing platform. Corporates marketing team are required to design targeted promotional plans according to current state of Chinese internet market and consumer practices, in order to better serve customers and achieve business growth.

     

    This course is suitable for business owners, corporate management, team managers, brand and marketing leaders.

     

    Upon completion of the course, participants will be awarded a graduation certificate officially certified by Tencent and a Certificate of Accomplishment by HKPC Academy.

    Learning Outcomes

    By taking this course, you will be able to

    • Master the digital architecture strategy of Web3.0 enterprises and lay out the new ecology in advance
    • Grasp the value of the private domain customer pool and the establishment path (Establish Path), discover customer value, and increase return on investment (ROI)
    • From design to implementation and practical application, fully disassemble the digital marketing process and build a growth model
    • Understand the trend of live broadcast of short videos, grasp the commercial application and profit opportunities of sales by AI virtual anchor live broadcast

    Course Introduction

    Enterprise digitalization is inseparable from the construction of private domain traffic. Paying attention to private domain is to pay attention to customers, which will help the long-term development of enterprises and enhance their competitiveness. This course will start with network marketing and promotion, and explain the strategies and methods for enterprises to build a regional Digital Operation Center and develop customers’ digital assets to help enterprises manage customers and improve performance.

    Course content

     1. Marketing promotion in the new media era

      • In the era of new media, discuss how to break through the old network (global to China) marketing promotion
      • The rise of social networks in an all-round way, understand the iteration and improvement of marketing promotion
      • Understand the current situation of Chinese social platforms and the Internet, such as Weibo, WeChat, Douyin, Xiaohongshu, etc.
      • In-depth understanding of the new normal of social communication under the Mobile Internet Environment
    2. Enterprise digital marketing strategies and trends

      • Learn the three stages of digitization: brand digitization, product digitization, and marketing promotion digitization
      • Build a Customer Flow Pool and manage Customer Digital Assets
      • Explore the impact of social e-commerce on customers’ online consumption habits
      • Understand the ecology and advantages of WeChat, and learn how to win customers through WeChat
    3. Familiar with WeChat marketing promotion and digital construction

      • Analyze the WeChat platform policy in 2023 and look forward to the ecological development of WeChat
      • Understand WeChat Operations Map, from graphic content, short video, live broadcast, e-commerce to customer communication services
      • A comprehensive exploration of how three-dimensional social networks affect customer mentality
      • Learn how to effectively connect 1.3 billion customers and grasp the profit opportunities of enterprise digitalization 3.0
      • Practical application: designing a global marketing promotion plan for digital construction
    4.The core of enterprise digital construction – private domain

      • Distinguish between Private Traffic and Public Traffic, build a new media matrix and deploy network-wide marketing and promotion
      • Private domain is the core of operating the whole domain, learn how to make private domain become the core growth curve of the enterprise
      • Focus on consumers, integrate online and offline scenarios, and create an integrated business model
      • Private domain is a way for brands to gain trust from customers, and it is also a customer asset that brands can operate independently
    5. Establish a regional digital monitoring center to improve corporate performance

      • Efficiency Revolution: Data-guided operations and technology-driven operations to promote accurate digital marketing
      • Grasp the advantages and trends of sales by AI virtual anchor live broadcast , and reconstruct private domain transactions (people, goods, venues)
      • Understand the commercial application scenarios and solutions of product sales by AI virtual anchor live broadcasting
      • Improve the value of customer life cycle and create a sustainable growth model for enterprises

     

    Trainer 

    Mr. Sky Ng

      • Tencent Enterprise WeChat Official Training Instructor – Lecturer on “Enterprise Private Domain Growth Special Training Camp” and “Enterprise Digital Growth Training Camp”
      • Innovation and Entrepreneurship Mentor of Guangdong Provincial Department of Human Resources and Social Security
      • Conduct face-to-face training in more than 30 cities across the country, delivered courses for more than 10,000 companies
      • Well-known corporate clients include: Wal-Mart, Lee Kum Kee, Exxon Mobil, China Southern Airlines, OPPO, China Construction Bank, Feihe Milk Powder, Mousse Bedding, Yuexiu Real Estate, Allergan Aesthetics, etc.

    Course Date & Time

    26 July 2024 (Friday)

    09:30-17:00

    Course Venue

    1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Hong Kong

     

    Medium

    Cantonese supplemented by Chinese teaching materials

    Course Fee

    HK$2,580

    Certification

    Participants who attend 100% of the course will be awarded a graduation certificate officially certified by Tencent and Certificate of Accomplishment by HKPC Academy

    Download Full Course Detail (Only Chinese available)▼