Strategies for Success on Xiaohongshu - HKPC Academy
Strategies for Success on Xiaohongshu
    10015343-09
    HKPC Building 78 Tat Chee Avenue Kowloon
    2024-09-27
    Mr Bosco LAU - 27885668 | Ms Becky YU - 27885029

    Course Introduction

    This course is practical and covers everything from account creation to content creation and legal matters. It assists participants in designing a profitable path at a low cost and expanding their business in the mainland.

    Participants will also receive a toolkit for Xiaohongshu, including advertising strategies and official industry data, to help you better understand the mainland market and seize opportunities!

    Course Objectives

    • Understand the concept and basic introduction of Xiaohongshu
    • Master the steps to create a Xiaohongshu account
    • Learn how to acquire potential customers using Xiaohongshu

    Course Object

    • Business executives
    • Business development professionals
    • Marketing professionals
    • Entrepreneurs, and more

    Course Content

    1. Introduction to Xiaohongshu
    2. How to create a Xiaohongshu account

      • Introduction to personal accounts and corporate accounts
      • Registration and Verification Process
      • Related policies and regulations
      • Account setup tips
    3. How businesses can acquire potential customers and expand their operations using Xiaohongshu

      • Understanding how Xiaohongshu influences users through product recommendations and achieving content marketing
      • Low-cost advertising and brand promotion on Xiaohongshu
      • Designing profitable paths on Xiaohongshu
    4. Legal matters
    5. Successful case studies

    Instructor Profile

    Mr. Sky NG

    A new media expert and official trainer for Tencent Enterprise WeChat, specializing in promoting brands through mainland social media platforms. He helps businesses leverage new media to achieve performance goals and serves as an innovation and entrepreneurship mentor for Guangdong Province’s Department of Human Resources and Social Security.

    Class date and time

    27 September 2024 (Friday)

    14:30 – 17:00

    Class location

    No. 78, Tat Chee Road, Kowloon Tong, Hong Kong
    Classroom on the 1st floor of the Productivity Building

    Language of instruction

    Cantonese supplemented by Chinese teaching materials

    Course Fees

    HK$600

    Awarding Certificate

    Participants who attend 100% of the course will be awarded a Certificate of Attendance by HKPC Academy

    Download course pamphlet (Only Chinese content available)