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Objective

As the world transforms into a digital world, brands leverage the influence brought by Virtual KOL (aka Virtual Influencer) to promote their businesses. Virtual KOL like Lil Miquela has swept the world by having millions of followers on Instagram! To catch up with the ever changing market, you do not want to miss this course!

Programme Highlights

This course aims to enable students to understand the basic knowledge of Virtual KOL and how to leverage Virtual KOL for brand promotion. Through the lectures and sharing, our digital entertainment experts will go through local and international use cases, theory, techniques and tools. Participants will design and create their own Virtual KOLs.

(Participants must have basic computer application knowledge and be interested in Virtual KOL celebrity production. Background in animation, video production and editing is preferred.)

Date

Mar 2022 (Please contact us at training_2213@hkpc.org / T: 2788 5087 for course dates)

Time

19:00 – 22:00

Duration

15 lecture hours (3 hours/lecture)

Medium

Cantonese

Course Fee – RTTP Approved Programme

HK$4,500 (may apply up to HK$3,000 subsidy)
* Maximum saving, with the final grant subjects to approval.

This course is an approved Reindustrialisation and Technology Training Programme (RTTP), which offers up to 2/3 course fee reimbursement upon successful applications. For details: https://rttp.vtc.edu.hk.

Award of Certificate

Certificate of Attendance will be issued to participants who have attended all lessons.

Course Structure

Lesson 1 – Introduction of Virtual Key Opinion Leader (KOL)

• • The evolution of Virtual Idol and Virtual KOL
    • Traditional Animation Character
    • The differences of Traditional Animation Character
    • Virtual KOL
    • Japan first Virtual Idol: Hatsune Miku
  • Development of Virtual KOL
  • The current market of Virtual KOL: Miquela/Brud, Imma
  • The application of Virtual KOL in different fields
    • Virtual Influencers
    • Media Production
    • E-sport competition
    • Online streaming platform
    • Education
    • Advertising and promotion
    • E-commerce

Lesson 2 – How to create Virtual KOL

(Sharing by virtual/animation/comic character designer)

• • Introduction of creating a Virtual KOL：3D Model and motion capture system
  • The process of creating a Virtual KOL
  • The background setup of Virtual KOL
    • Japanese, western and real person alike computer graphic (CG) character design style
    • 3-views graph
    • Emotion pack/Emojis
    • Bidding, importing
    • The guide to produce professional character
  • Sharing from designer

Lesson 3 – Technical aspect of Virtual KOL

• • Virtual KOL technical solution
    i. Existing technical solutions in the market
    a. Artificial Intelligence (AI)
    b. Motion capture solution
    ii. VI Solution
    a. Real-time animation rendering
    b. Motion capture
    c. Sound recognition
    d. Facial recognition
  • Optical motion capture solution
    i. Optical motion capture, inside-out motion capture and laser motion capture
    ii. Local and international motion capture brands and solution
    iii. Demonstration
  • sound recognition
  • facial recognition

Lesson 4 – Demo of Virtual KOL content creation and live streaming

• • Introduction of Virtual KOL content creation
    • Record content and live streaming
  • Production
    • Record
    • Virtual production
    • 3D model scene
    • Chroma Key
    • Combining real person with virtual character
    • Editing
  • Live Streaming
    • Television Station
    • Social Media
  • Demo on social media live streaming
    • All virtual content
    • Content combining real person with virtual character

Lesson 5 – Virtual KOL workshop

• • Experiential workshop
  • Virtual Idol content production in groups
  • Virtual KOL live streaming in groups on social media

Programme Instructor

Mr. Kevin LEE

“Virtual Idol System” developed by Kevin can greatly reduce the cost of animation production, bringing affordable technical solutions for small and medium-sized enterprises and independent creatives. The system has been widen adapted across industries and has won HKICT 2019 Award of the Year Winner and Digital Entertainment Grand Award.