Facilitate Virtual Events and Video Production with the Latest AI Tools - HKPC Academy
Facilitate Virtual Events and Video Production with the Latest AI Tools
10015343-02
HKPC Building 78 Tat Chee Avenue Kowloon
2024-01-30
Mr Bosco LAU - 27885668 | Ms Becky Yu - 27885029

Programme Highlights

Experience the remarkable ease of creating stunning visuals, captivating videos and soulful music with the power of Artificial Intelligence!
In this course you will also gain insight on the latest development of AI including the trending of ChatBot and application of ChatGPT. And how you could leverage 5G technology and Metaverse in your marketing campaign.
Join this course to explore the latest technological trends in marketing and integrate into your business strategy. No coding required!

Learning Outcomes

By taking this course, you will be able to

    • Understanding in 5G technology and its applications in relation to digital marketing
    • Know-how on AI in unleashing the potential of text-to-image tools
    • Gain insights from applications of text to image synthesis
    • Overview of latest technological trend for marketing with AI, Big Data, Cloud computing
    • Capability in identifying and incorporating appropriate technology to integrate your business strategy

Course Fee – NITTP Approved

HK$4,500/ HK$4,050*
*Group discount for 2 or more

For NITTP applicants: HK$1,500# (Original price: HK$4,500)
#Maximum saving, with the final grant subjects to approval.

This course is an approved New Industrialisation and Technology Training Programme (NITTP)), which offers up to 2/3 course fee reimbursement upon successful applications. For details: https://nittp.vtc.edu.hk.

Date

30 – 31 January 2024 Tue – Wed

Time

09:30 – 17:00

Duration

Total 12 lecture hours

Medium

Cantonese
(supplemented by English and with English handouts)

Certificate of Achievement

A Certificate of Attendance will be awarded to participants who have attended 75% or above of the course.

Course Structure

Part I – Introduction to Latest Technologies (AI, ChatBot & 5G)
1. Introduction to Artificial Intelligence
1.1  How can we benefit from Artificial Intelligence

1.2  Trending of ChatBot

1.3  What is ChatGPT

1.4  Application of ChatGPT

2. Basics of Text to Image AI Generator
2.1  What is prompt engineering?

2.2  Prompt creation

2.3  Image creation tools

2.4  Negative prompts, upscaling image, training models

3. 5G Technology for Marketing
3.1  What is 5G technology? Millimetre Waves, Small Cells and massive MIMO

3.2  Use Cases of 5G technology in consumer experience: eMBB, URLLC and mMTC

3.3  5G and digital content: live streaming, AR, VR, 4k/8K, 360 video

Part II – Webinar and Live Streaming with 5G
4. How to Build Your Streaming Team?
4.1  What makes an effective online event?

4.2  Audience engagement and interactive design

4.3  Security and privacy

5. Performance Analytics & Measurement
5.1. Performance metrics and survey
5.2. Content management: record and archive
6. Hands-on Exercise: Plan a Webinar
Part III – Video Production
7. Video Production with Smartphone
7.1 Emerging trends of online video marketing

7.2 Video content performance analytics & measurement

7.3 Equipment set-up: lenses and accessories

7.4 Camera movement and transition

7.5 Composition 101: Rule of thirds

7.6 Lighting techniques and application

7.7 Advertising with 4K/8K video

7.8 AR production on smartphone

8. Unleash AI to Generate Compelling Video
8.1  Introduction to Canva

8.2  AI characters creation

8.3  AI-driven script application

8.4  Demonstration of editing

9. How to Communicate with Agencies and Professionals?
9.1.  Planning: target audience, video stylization and format

9.2.  Audio design: background music and voice over

10. AI Music Generator
10.1  How to personalize your music

10.2  Music genre

10.3  Trimming

10.4  Music transition

Trainer

Esther Lui, Video Artist and Founder of Movement Studio

To empower more with her expertise in marketing and branding video production, Esther has been lecturing at various institutes including The Hong Kong Polytechnic University, Hong Kong Institute of Vocational Education (IVE). She now also leads a team of trainers from the creative and technology industry to initiate knowledge exchange.

Graduated from the School of Creative Media at City University of Hong Kong majoring in Cinematic Arts, Esther works span across film, music video (MV) and television commercial (TVC) productions. She participated in productions as director (MV of “Supper Moment – Love is Nearby”) and film crews (“The Cave”, “Mad World”, “Zombiology: Enjoy Yourself Tonight”, “Concerto of the Bully” etc).

Download Full Course Detail ▼