Strategies for Success on Xiaohongshu - HKPC Academy
Strategies for Success on Xiaohongshu
10015343-09
HKPC Building 78 Tat Chee Avenue Kowloon
2024-09-27
Mr Bosco LAU - 27885668 | Ms Becky YU - 27885029

Course Introduction

This course is practical and covers everything from account creation to content creation and legal matters. It assists participants in designing a profitable path at a low cost and expanding their business in the mainland.

Participants will also receive a toolkit for Xiaohongshu, including advertising strategies and official industry data, to help you better understand the mainland market and seize opportunities!

Course Objectives

  • Understand the concept and basic introduction of Xiaohongshu
  • Master the steps to create a Xiaohongshu account
  • Learn how to acquire potential customers using Xiaohongshu

Course Object

  • Business executives
  • Business development professionals
  • Marketing professionals
  • Entrepreneurs, and more

Course Content

1. Introduction to Xiaohongshu
2. How to create a Xiaohongshu account

    • Introduction to personal accounts and corporate accounts
    • Registration and Verification Process
    • Related policies and regulations
    • Account setup tips
3. How businesses can acquire potential customers and expand their operations using Xiaohongshu

    • Understanding how Xiaohongshu influences users through product recommendations and achieving content marketing
    • Low-cost advertising and brand promotion on Xiaohongshu
    • Designing profitable paths on Xiaohongshu
4. Legal matters
5. Successful case studies

Instructor Profile

Mr. Sky NG

A new media expert and official trainer for Tencent Enterprise WeChat, specializing in promoting brands through mainland social media platforms. He helps businesses leverage new media to achieve performance goals and serves as an innovation and entrepreneurship mentor for Guangdong Province’s Department of Human Resources and Social Security.

Class date and time

27 September 2024 (Friday)

14:30 – 17:00

Class location

No. 78, Tat Chee Road, Kowloon Tong, Hong Kong
Classroom on the 1st floor of the Productivity Building

Language of instruction

Cantonese supplemented by Chinese teaching materials

Course Fees

HK$600

Awarding Certificate

Participants who attend 100% of the course will be awarded a Certificate of Attendance by HKPC Academy

Download course pamphlet (Only Chinese content available)